Overview

2008 has been a watershed year for the media, marketing and advertising industry, with online resurgent, and with its rise, new challenges for traditional media and advertising models. The effect has been two worlds with very different economic structures colliding into one. Digital agencies are taking the lead and are becoming the centerpieces of organizations ranging from Publicis to Microsoft. Traditional agencies – both media and creative – are reshaping and reimagining themselves in a digital blueprint. The reason: Most media is becoming digital and most of the media and advertising content handled by Madison Avenue also is digital. The media universe is being torn asunder as an old advertising model based on cheap, but inefficient mass reach is in conflict with digital models based on performance, precision targeting, and an interactive one-to-one backchannel. No one’s saying traditional advertising and media will disappear completely. But they are being forced into the backseat of a new world order that values results over long-term but ethereal branding effects, efficiency over largesse, technology over human intuition, and new media over old.

Past Featured Speakers
Shawn Gold SVP, Marketing & Content, MySpace	Peter Nicholson Partner, Chief Creative Officer, Deutsch New York	James Lipton writer, poet, and dean emeritus of the Actors Studio Drama School	Shane Steele Director, Emerging Media & Online Advertising The Coca-Cola Company	Steve Nesle Executive Creative Director Tribal/DDB	Ty Montague Executive Creative Director JWT
Sarah Fay CEO, Carat and CEO, Isobar U.S.	Alan Schulman SVP, Executive Creative Director imc2	Sarah Chubb President CondéNet	Eileen Naughton Director Media Platforms, Google	Lydia Loizides Vice President, New Media Division Paradigm	Babs Rangaiah Director, Media & Entertainment Unilever, HPC Division
Nick Nyhan Founder Dynamic Logic	Eric Kessler Co-President HBO	Tony Ponturo VP, Global Media & Sports Marketing, President & CEO Busch Media Group, an Anheuser Busch, Inc, Subsidiary	David Verklin CEO Carat Americas	Geoff Ramsey CEO eMarketer	John Partilla President Time Warner Global Media Group

"The OMMA Show was first rate. I was particularly struck by the candor of the high-level speakers and panelists as they addressed and interacted with the audience and each other. I found being surrounded by forward thinkers throughout the entire conference not only informative, but refreshing."
David Carson, Co-Founder/Chief Creative Officer, Heavy.com

The OMMA NY Conference & Expo will offer a laser-like focus on:

The Medium: All media forms are going digital, so where does your business need to be in order to create benefit and opportunity for clients and other stakeholders? The Internet is becoming the locus around which all media converge. Learn more about this process.

The Content: Top executives from leading media companies will share their vision for distributed content on the Web and other digital platforms.

The Clients: Marketers sit at the crossroads of change. They can either be change-agents or be swept away amid volatile trends. At OMMA you will hear from leading innovators who have embraced the Web and learned how to involve consumers during times of dynamic change in the content and media universes.

The Creative: Leading advertising creative executives discuss how they are approaching digital media and marketing, offering portraits of success and models for pushing the envelop further still.

Here is what you should expect to gain from attending OMMA NY:

• Hear from the top names in the industry as they share the secrets of connecting with consumers in today’s fragmented online media world
• Gain valuable knowledge and insights into emerging markets and trends
• Discover today's best practices for online marketing and advertising
• Network with VIPs, brand marketers and agency executives
• Raise your skills and awareness in highly-specialized sessions on search, e-mail, behavioral targeting, content creation and management, blogging, gaming, mobile marketing and so much more

Who Should Attend?

The attendees for this event are the leaders of the interactive marketing revolution. They are the advertisers, agency executives, brand managers, marketing managers, media planners, buyers, creative directors, sellers and suppliers who live and breathe online. They have had their fill of research about interactive in the media mix and now want actionable information on how to better spend the exploding budgets they control. Our audience is focused on delivering powerful campaigns, breakthrough ideas and unrivaled ROI by honing their interactive expertise.